Collaborative or Cooperative?

Who is it for?
How do we make it to satisfy their criteria?
And how do we collaborate in an engagement where ideas are materialized, and then tested with them?

For whichever version of the solution solves the problem we've defined, or the opportunity we've defined in their world, now you've got a collaborative landscape.

But the notion of what companies say when they say collaborative- the construct is cooperative, let there be no mistake about it.