Capitalism… free enterprise… The global business environment has grown up on geographic expansion. It's true. Now, there's no place left to go.
So line extensions only get you so far. Like, we can make it in pink, and we can make it in black. We can make it in purple. We can give it another little feature. But it doesn't really open up new markets.
What's not mature is the ability to figure out what renewal looks like.
It used to exist at a product level. Now it exists at an organizational level. And quite frankly, it exists at a macro economic level.